What we do when we build the product and the business together.

After more than 20 years of building, fixing and growing products and businesses, we’ve seen the same gaps come up again and again. Across industries and technologies, there are situations we know particularly well, and we know what it takes to work through them.
New product development
The gap
You have a promising product idea, but time and runway are limited. You need to build the right thing, get it to market fast, and prove customer traction. We help you get the product and go-to-market right. From idea to market, A-Z.
Product-Market Fit
The gap
You have strong technology. But your customers do not understand or buy your product. You struggle to get the traction you are aiming for in the market. We help you figure out where it doesn't click. And turn promising technology into market traction.
Scaling up
The gap
You've found demand, but delivery won't scale. Sales asks for exceptions. Every delivery becomes a project. As you grow, old ways start to strain. We help you figure out what's holding you back. And fix what needs fixing across product and business.
New growth engines
The gap
Your core business is performing, but the next wave of growth is less obvious. New markets, products or business models may hold significant potential. We help you figure out where to place your bets. And turn opportunities into new business.

New product development

You have a promising product idea, but time and runway are limited. You need to build the right thing, get it to market fast, and prove customer traction.
We help you get the product and go-to-market right. From idea to market, A-Z.
Build the product
Our expertise
Physical product development
Industrial design
Mechanical engineering
In-house prototyping
User testing
Advanced mechanisms
Electronics integration and mechatronics
Manufacturing strategy
Design for manufacturing
Partner sourcing

Digital product development

Product management

Digital prototyping
UX/UI design
User testing

Design Systems
Digital branding & visual identity
AI-driven product design
Design-led AI workflows
Get it to market
Our expertise
Customer and market validation

Business model
Product roadmap
Service, delivery and operating model

Go-to-market plan and execution
It was just an idea a minute ago.
Fig 2

CG still insists on doing this bit in 2D.
Fig 1

We've been watching this print for 72 minutes. Completely normal.

Product-Market Fit

You have strong technology and a working product. But you struggle to get the traction you are aiming for in the market.
We help you figure out where it doesn't click. And turn promising technology into market traction.
Find out why it's not working
Our expertise
Customer and market Insight
Competitor analysis
Product and user testing
Commercial assessment
Help fix what's not working
Our expertise
Value proposition and positioning
Business model
Product strategy and roadmap
Go-to-market plan and execution
Product development and improvement
Turns out "but it's brilliant" isn't an argument.
Fig 1

Product-market fit looks promising. But the stick figure isn't smiling.
Fig 2

Sometimes we fall in love with our own work.
Fig 3

Somewhere on this page is the reason we were hired.

Scaling up

You've found demand, but delivery won't scale. Sales asks for exceptions. Every delivery becomes a project. As you grow, old ways start to strain.
We help you figure out what's holding you back. And fix what needs fixing across product and business.
Find what's holding you back
Our expertise
Assess scalability across:
Product and portfolio
Commercial model

Delivery and operations
Make the Product Scalable
Our expertise
Product and portfolio strategy

Productization and standardization
System and service design

Design for manufacturing and scale
Make the Business Scalable
Our expertise
Business model and monetization
Service & delivery model
Operating model
Product teams and ways of working
Product management
Less friction. More fingerprints.
Fig 2

Kevin said “just a quick thought.” Espen knows we’re going over time, again.
Fig 1

We're quick to point out mistakes, even leaving fingerprints on the screen. Sorry.

New Growth Engines

Your core business is performing, but the next wave of growth is less obvious. New markets, products or business models may hold significant potential.
We help you figure out where to place your bets. And turn opportunities into new business.
Find the Opportunities
Our expertise
New market and customer opportunities
New product and solution concepts
New business models
Prove They're Worth It
Our expertise
Customer and market validation
Technical and operational feasibility
Business model validation
Value creation potential
Build the New Business
Our expertise
Product and business strategy
Business model and monetization
New product development
Go-to-market
Growing the business. Testing the boundaries.
Fig 2

New engines is not all we try to grow. Right, Kristian?
Fig 1

Espen is testing out headlines for the new website. We like swear-words.
Get in touch