Turning proven technology into a product and business built for a new market
Result
A commercial strategy, new product concepts, and business model creating a clear path into a new market.
The gap
Thelma Biotel had strong technology and a leading position in the wild fish and research market. They wanted to adapt it for aquaculture and define how to create value in a new market.
What we did
We worked alongside INAQ and the Thelma Biotel team to explore and validate new market opportunities. Product concepts, business case and go-to-market strategy were developed in parallel.
