Business and Product Builders

Closing the gap
What we do
Helping companies bring technology to market, scale what works and create new growth. Building the product and business together.

Building great technology is not enough

Why we are here

Some companies have all the right ingredients. Unique technology. Skilled people. A growing market. But often there is a gap. Between product and business.

The value is unclear. Sales just don't take off. The commercial choices come too late. Delivery is too complex. People pull in different directions. Margins are under pressure. Growth stalls.

Building great technology is not enough. The real magic happens when product and business are built together. The gap appears when they are built seperately.

We built Kadabra to close that gap.
Serious work. Mostly.
Fig 1

We asked CG for a rough sketch. Apparently this is rough.
Fig 2

We could show you what Martin is working on, but then we'd have to kill you.
Fig 3

Linn and Ingvill would like a word with whoever approved this.

Different situations.
Familiar problems

After more than 20 years of building, fixing and growing products and businesses, we keep seeing the same challenges appear again and again. We’ve seen them across robotics, drones, autonomy, energy, industry and ocean companies. Different domains. The same kinds of gaps.
New product development
The gap
You have a promising product idea, but time and runway are limited. You need to build the right thing, get it to market fast, and prove customer traction. We help you get the product and go-to-market right. From idea to market, A-Z.
Product-Market Fit
The gap
You have strong technology. But your customers do not understand or buy your product. You struggle to get the traction you are aiming for in the market. We help you figure out where it doesn't click. And turn promising technology into market traction.
Scaling up
The gap
You've found demand, but delivery won't scale. Sales asks for exceptions. Every delivery becomes a project. As you grow, old ways start to strain. We help you figure out what's holding you back. And fix what needs fixing across product and business.
New growth engines
The gap
Your core business is performing, but the next wave of growth is less obvious. New markets, products or business models may hold significant potential. We help you figure out where to place your bets. And turn opportunities into new business.

Some of those we've helped

No44
No40
No34
No35
No30
No37
No45
No42
No29
No46
No38
No47

We build the product and the business.

What we build with you

Every business decision shapes the product. Every product decision shapes the business. We work on both together, so one strengthens the other.

We bring business, product, design and market thinking together so important choices are made early.

What to build. How to build it. How to prove it. How to sell it. How to scale it.

So strong products can become scaleable growth.
Together is a crowded place.
Fig 1

Not all our post-its are about business.
Fig 1

We like a hovering art director as much as the next guy, but three is a little extreme. Mark is taking it like a champ.
Fig 3

"Show me", said Linn. Suddenly Linn's opinion became Kevin's problem.

Both. Together. Until it works.

We are builders

We work closely with the people who make it real: leadership, commercial teams, product, and operations.

We don’t disappear into strategy documents, hide behind a rigid methodology1 or just hand you a prototype.

Together, we make the hard choices clearer, test what matters and move fast enough to build what actually works in the real world.

Let's build. Together.
Making progress. Occasionally backwards.
Fig 2

We asked CG what it was. Apparently we don't have clearance.
Fig 1

Håvard is looking for a polite way to say "start over" to Kristian.

We have stood where our clients stand.

We are builders

You'll meet a senior team of entrepreneurs, designers, business developers, and engineers. Different expertise. But all builders.

We have started, shaped and built companies and products ourselves. We have stood where our clients stand, faced the uncertainty and made decisions without obvious answers.

We stay small and senior. The people you meet are the people doing the work. Independent, employee-owned and based in Trondheim, we work with companies in Norway, Europe and the US.
Years of experience. Still like this.
Fig 1

Linn! What are you doing?!
Fig 2

Martin and Oddbjørn have agreed this counts as work.
Fig 3

Espen points. Ingvill questions. Linn supervises. Mark would like his desk back.

Good people know good people

We build product and business together. And when the job needs expertise beyond our own, we bring in people we trust. Zolve works with us on electronics, FPGA and embedded software. Computas on cloud, AI and machine learning. No handovers. No passing the problem around. Just the right people working together on the same thing.
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